This first edition of the Générations Mode event, entitled "Spotlight on Designers" and backed by Créa’Mode, part of Euromed Management’s MedinMode association, is being held at Marseilles’ Palais de la Bourse on May 12, 2012. After supporting last year’s Trophées de la Mode in Paris, Provence Promotion this year is reiterating its commitment to enhancing the attractiveness of the region’s fashion and textile industries by promoting the talents of Marseilles’ young designers.