easyHotel Awarded "Invest in Provence" Label at MIPIM For it’s Recent Marseille Opening

Having opened in November 2024, the hotel’s success is already evident!

easyHotel, which is part of the easy family of brands, has received the "Invest in Provence" label at MIPIM, (one of the largest international real estate exhibitions), for the recent opening of it’s Euromed Marseille hotel, the fourth in France for the hotel brand. The "Invest in Provence" label from Provence Promotion was presented by Martine Vassal, President of the Metropolis, Jean-Luc Chauvin, President of Provence Promotion and the Aix-Marseille-Provence Chamber of Commerce and Industry, and Laure-Agnès Caradec, Chair of the Board of Directors of Euroméditerranée, highlighting a recent and significant real estate investment in the Aix-Marseille area.

"The awarding of the 'Invest in Provence' labels is a tradition at Provence Promotion," explained Philippe Stéfanini, Managing Director of the economic attractiveness agency for Aix-Marseille-Provence and the Pays d'Arles, during the award ceremony. "Launched in 2013, this award is both a distinction and a moment of conviviality, showcasing to other investors the opportunities offered by the Aix-Marseille region," he added, expressing his satisfaction at having facilitated the establishment of this European hotel chain in Provence.

"We are honoured to receive the 'Invest in Provence' label, which highlights easyHotel's investment in Marseille and our contribution to the region's tourism industry. 2024 was our biggest year for committed investment in France, reinforcing our dedication to expanding across the country," stated Gwenaëlle Pouy, Chief Development Officer and Head of Real Estate, who sincerely thanked Provence Promotion, Euroméditerranée, and all partners for their support.

Provence Promotion identified the project in 2016 during a prospecting campaign on new hotel concepts and then supported the brand in selecting its location while facilitating various procedures with the authorities.

A strategic investment in Marseille

easyHotel selected the strategic location within the Euroméditerranée district, a key major urban renewal project in Marseille and the third-largest business district in France. A central location with excellent public transport links was essential for the project. The hotel benefits from proximity to the metro, bus, and tramway networks.

The collaboration with local developer Primosud was also critical in establishing this 111-room hotel, designed by the Marseille-based architectural firm Zakarian - Navelet Architectes. The hotel opened in October 2024. "The location of this project aligns with the mixed-use developments promoted by Euroméditerranée," stated Laure-Agnès Caradec, Chair of the Board of Directors of Euroméditerranée, whose ambition is to offer a diverse range of services in the sector, particularly in the hospitality industry.

An Affordable and Sustainable Hotel: A Success Story in Marseille

In the tourism and hospitality sector, Marseille is a key growth market, which easyHotel has capitalized on to strengthen its presence in France. The city attracts a wide range of business and leisure travelers seeking affordable and well-located accommodation. With its budget-friendly and sustainable offering, easyHotel Marseille Euromed has already garnered over 320 Google reviews with an impressive rating of 4.8 out of 5 stars. Its eco-friendly approach is also garnering attention. The hotel uses less plastic, incorporates more low-carbon materials such as wood, and optimises space with minimalist yet practical furnishings. Rooms in this hotel chain emit 39% less CO2 over 50-year lifecycle vs value-hotel competitors. The design, location and development have all supported in the strong occupancy rate of the easyHotel Marseille Euromed, with the hotel now achieving 70%.

easyHotel Marseille Euromed is the fourth establishment of the group in France, following Nice Vieux-Port, Paris Charles de Gaulle Villepinte, and Paris Nord Aubervilliers. A new hotel in Ferney-Voltaire, near Geneva, is also set to open soon. France remains at the heart of easyHotel’s European expansion strategy, with the company actively seeking new locations. In 2024, 859 proposals of potential new hotel deals were received, marking a 49% increase from the previous year—a strong signal confirming the growing attractiveness of the easyHotel model in the European budget hospitality market. The easyHotel network currently includes around fifty locations, with 32 owned or leased properties and 17 franchises.