For the first time in the Provence-Alpes-Côte d’Azur region, a study has been carried out on the logistics of fashion and textile companies of all sizes… Named PALMODE, the study was overseen by the PACA Logistics Cluster and was aimed at heightening awareness among the sector’s companies in the region of the competitive advantages to be gained from integrating ICT’s into their logistics chains. It also was an opportunity to sound out the participants’ views on the creation of a shared hub. Philippe de Matteis, consultant and associate director of DMPH Consulting, a specialist IT and mobile RFID/NFC systems company, and in charge of the PALMODE study, tells us more.