“Provence Touch gives six local cosmetics sector VSEs a reason to smile”

Six Provence-region cosmetics companies have joined forces to create “Provence Touch”, an umbrella marketing brand designed to boost their worldwide market penetration. The six companies, Pulpe de vie, Laboratoires Cadentia, Le Savonnier Marseillais, L'Ô de Provence, Nicolosi Création and Senteurs du Sud all have their own distinctive and colorful personalities and share common values and their 100% natural products are all sourced within Provence! The creation of Provence Touch in May was followed by a first joint mission to the Organic & Natural Beauty Show in London. Julie Ducret, the founder of Pulpe de Vie and one of the group’s six founding members, reveals the benefits this flourishing showcase brand brings…