The Araquelle Story
Araquelle was founded in 1986 in Burgundy. The family-run company, producing and selling herbal teas, already had a very Franco-French image, with its production based mainly in the Drôme, France’s n°1 département for organic produce. In the early 2000s it expanded, setting up in Provence (Lançon) and making the move to 100% organic produce, a move that has paid off! Today, further expansion has seen it set up in Vernègues… CEO Philippe Petit talks about the venture and projects in the pipeline and points out the benefits of a positioning based on French products with a high added value…