Marseille Fashion Week Set to Sparkle

Marseille Fashion Week, organized by the Ici Mode PRIDES cluster and City Events, will be the first ever fashion show entirely devoted to brands from the Provence-Alpes Côte d'Azur Region.

From November 4 to 6, Hall 1 of Marseilles’ Parc Chanot will be setting aside more than 40,000 sq. ft. for local designers to present their collections, with items being offfered at special prices at the show. Daily fashion shows, exhibitions tracing the history of fashion in Marseilles and the region, makeover and make-up workshops will also be part of the program.

To showcase the trends of the future, the Maison Méditerranéenne des Métiers de la Mode is setting up a 2000 sq. ft. "Pop Up Store". The temporary store, with items by local designers, will feature an imaginative set design playing on the interaction between designer and consumer. µ

With between 3000 and 5000 visitors expected, the entire show will be a colorful showcase for the rich and diverse local talent, the result of many years’ effort in supporting the industry’s development and fostering new brands, some of which have since gained national and international recognition.

As the show’s financial partner, Provence Promotion once again has demonstrated its commitment to enhancing the profile of all stakeholders in the local fashion, textile and garment sectors.