Provence Springboard for Brazilian Fashion’s Conquest of France

The Carmen Steffens Story With more than 200 stores worldwide and with sales outlets throughout the Americas, Brazil’s leading fashion accessory brand Carmen Steffens arrived in France in 2009, opening its first exclusive shoe store in Aix-en-Provence with others following in Paris and Marseilles in 2010. Since then, and in view of the brand’s success among French women, many other stores are being planned for the rest of the country. Eric Portelli, CEO for the company’s French operations, headquartered in Marseilles’ Rue Paradis, reveals the secrets of this success and outlines his objectives…