A “Bright” Idea for a New Urban Medium…

"Ribandelle" and "tabaluz" are not characters from some ancient Provencal legend; they’re the names of the new signposting devices set to light up the city of Arles come spring 2012! They will be part of the “Sentiers Numériques” (digital pathways), a signposting, billboard and communication project imagined by the VIDE (Vibrant Design) agency and commissioned by the city authorities. Emilie Prévost, project coordinator, provides us with a spotlight on this one-of-a-kind creation, part of the Marseille Provence 2013 project.