"The PRIMI’s ambition is to become the benchmark transmedia cluster for southern Europe and the Mediterranean."

The result of the merger of MedMultimed and Pôle Sud Image, the PRIMI brings together a new network of SME/VSE’s from the digital and media fields to provide a response to new media uses and the transmedia phenomenon where television, cinema, the Web, video games and mobile telephony converge. This is a new challenge for the Provence-Alpes-Côte d’Azur region, which will need to “reinforce its expertise in the field and attract key sector players,” insists the PRIMI’s director, Bertrand Fribourg.