In search of new concepts at Franchise Expo Paris

Provence Promotion will be exhibiting in the Entrepreneurs Village at stand D09

Always in search of new concepts, Provence Promotion will be present at the 38th edition of Franchise Expo Paris, March 17-20 2019, at Porte de Versailles. Paris Franchise Expo is the largest international event dedicated to franchising. Organized by the French Federation of Franchise and Reed Expositions France, the exhibition will bring together more than 36,000 investors, entrepreneurs and retailers with nearly 500 French and international brands representing 90 activity sectors. All the major franchise players are participating, confirming the attractiveness of this business model as a solution for the dynamic development of a territory.

Every year, many franchises are created in the Aix-Marseille-Provence territory. Franchises like Kaporal, Keep cool or Ange Boulangerie are today present throughout France and even abroad! This 38th edition will host over 150 foreign brands, that is to say nearly as many new concepts. "By hosting more than 25 different nationalities, which make-up nearly 20% of the exhibitors, Franchise Expo Paris offers a complete international vision of the up and coming concepts. As many models and ideas to be gleaned by visitors and investors alike. " explains Sylvie Gaudy, director of Franchise Expo Paris.

Provence Promotion uncovers new concepts

This year, Catherine Serre, project manager for "Art de Vivre" at Provence Promotion and in partnership with CCI Marseille Provence, will be meeting with the brands at the forefront of these latest trends. The boom in outdoor or indoor leisure concepts such as escape games or role play involving puzzle-solving, the proliferation of brands based on a more sustainable or organic consumption, or yet again of those establishments surfing the wave of collaborative economics represent many opportunities for business development in Provence.

Provence, attractive for expanding franchises

At its stand, Provence Promotion will carry-out a targeted prospecting which responds to the territory's expectations and is in connection with its newest major projects:

• "The gateway", redevelopment of the J1 project for the Grand Port Maritime of Marseille (GPMM),
• "Life and heart of the city" and "City-center goals", whose objective is to revitalize city-centers and Marseille's historical center,
• and the "Heart of the airport", which entails the construction of a new space dedicated to retail and services - signed by Norman Foster - and is part of a large project for the transformation of the Marseille-Provence airport.

Also, new restaurant concepts could be discovered with the objective of an implantation in Provence and this within the framework of the launch of the year of gastronomy in Marseille 2019, "MPG 2019".

The economic development agency will be presenting the potential of the Aix-Marseille-Provence territory to the franchisers, franchisees and master franchisees. It will offer a confidential and free support service to the entrepreneurs organized alongside a network of partners and local professionals to facilitate the implantation of French and foreign brands in Provence (search for locations, aids and subsidies, networking, help with mobility, etc.).

You have a franchising project in the South? An innovative concept? You wish to be accompanied in a personalized manner? Don't hesitate to come and meet us at stand D09 Entrepreneurs Village (Cities).

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