Landing projects for Provence at the Franchise Expo Paris trade show

The franchise business model is flourishing in France and in the Aix-Marseille-Provence region. In 2016, some € 55.1 billion in sales were generated in France by franchise companies. This extremely dynamic market is showcased each year at the Franchise Expo show in Paris, which draws over 550 exhibitors. Provence Promotion will join them from March 19 to 22, 2017. The agency will share a booth with the Marseille-Provence Chamber of Commerce and Industry and is scheduling meetings with entrepreneurs, franchisors and master-franchises. It will also officially confer the "Invest in Provence" label on Copy-Top, a growing franchise network that recently opened a new outpost in downtown Marseille.
 
The latest study by the Observatoire de la Franchise reports a 3.2% increase in total sales for franchises in 2016. In light of the current economic challenges, that figure is a clear success that confirms the vitality of this sector which Provence Promotion and its partners have been monitoring closely for several years.
 
The franchise model is a powerful tool for creating businesses and stimulating economic development. The franchise market in France is a source of creativity and jobs – and it ranks number 1 in Europe. By exhibiting together at Franchise Expo Paris, the Marseille-Provence Chamber of Commerce and Industry and Provence Promotion are joining forces to showcase the potential of the Aix-Marseille-Provence region in terms of its customer base and attractiveness. They will reach out to franchisors, franchisees and master-franchises.
 
Selling points for the franchise potential in Provence
 
Real estate investments, urban development, transportation infrastructure, population dynamics and tourism are all valuable indicators for business investors.
 
Provence Promotion and the Marseille-Provence Chamber of Commerce and Industry will be at booth A008-A010 at Franchise Expo to make the case for doing business in Provence to executives and project sponsors.

After identifying new concepts and growing franchise networks, the agency will carry out a series of meetings during which it will promote the region's many advantages. It will also share the latest news about retail parks in Provence: the upcoming debut of Village des Marques in Miramas; the renovation of Plan de Campagne, Europe's largest shopping district; the makeover of historic shopping malls such as Centre La Valentine and Centre Bourse in Marseille; and downtown events like the "Week-end Piéton" in Marseille, when the streets are closed to motorized vehicles.

Copy-Top, a Provence success story

Copy-Top, the market leader in digital printing, just opened a new shop in Marseille, which brings its network's total count to 36 locations. To ensure optimal proximity to its customers, 90% of which are businesses, it chose La Joliette business district, where it currently employs 10 people. Copy-Top received assistance from Provence Promotion and its partners in its real estate search and will speak about the planning support it got at the Franchise Expo trade show in Paris. Gilles Conesa, CEO of the Copy-Top network, will receive the "Invest in Provence" label. Thus Copy-Top, whose growth is based on providing services to Marseille businesses, will join the community of investors who are contributing to the region's economic development.

Come visit the Marseille-Provence Chamber of Commerce and Industry and Provence Promotion during Franchise Expo Paris at booth A008-A010, get free admission to the show and join us for the official presentation of the "Invest in Provence" label to Copy-Top on Monday, March 20 at 9:00.
 
To learn more about how we can support your plans to open a franchise or master-franchise in Provence, contact Provence Promotion:
Catherine Serre - 06 85 90 60 01 - c.serre@provence-promotion.fr
Stéphane Ghio - 06 85 90 60 19 - s.ghio@provence-promotion.fr
Sophia Mabrouk - s.mabrouk@provence-promotion.fr